The HFM Partners Program offers a host of unrivalled benefits:
These guidelines are designed especially for those of you who are active on social media, streaming platforms, or have your own website. These platforms are a big part of how you connect with your audience and they’re also powerful tools for promoting the HFM brand.
As an HFM Partner, you help extend our brand’s reach, so it’s important that your posted content reflects our brand values and vision.
Please take a moment to read through our Marketing & Branding Guidelines carefully, they’ll help you get the most out of your efforts and ensure your marketing is in sync with the HFM regulatory-aligned policies.
HFM is honest, open and transparent. Clarity is essential when communicating with clients and marketing must be free of any misleading content.
Customer Obsession
Millions of traders from around the globe have chosen us for our customer-centric, reliable service. Authenticity, honesty and accountability are at the heart of our mission to provide the best trading experience.
Excellence
With over a decade of proven excellence, a loyal client base and numerous awards, we continue to excel relentlessly and deliver outstanding results.
Innovation
We believe innovation is the key to shaping the future. Our dedication to challenging conventions, embracing change, and fostering creativity has established us as a forward-thinking leader in the fast-paced world of fintech.
Collaboration
Our success is built on mutual respect, trust and collaboration. By leveraging each other’s skills, we enjoy collective success and support our team beyond individual roles.
To provide the best trading experience
When sharing content, it’s very important to avoid making unrealistic promises or suggestions that could mislead clients, especially when it comes to quick profits or easy money through trading.
Trading isn’t a guaranteed way to make money, and any potential gains should never be portrayed as effortless or consistent.
It’s also important not to suggest that anyone can instantly reach the same level of expertise as a seasoned or professional trader. Trading takes time, learning, and practicing.
At HFM, we believe in empowering our clients with the right tools and knowledge. That’s why, when they are new to trading, we encourage them to explore our educational resources and start with a demo account to build their confidence before investing real funds.
Whilst marketing under your capacity as an HFM Partner you should:
Avoid
Use
It’s important that clients never get the impression that trading CFDs guarantees any specific profit or return on investment. No matter the strategy, trading always involves risk and results can never be predicted with certainty.
When discussing strategies or market performance, always highlight that past performance is not a guarantee of future results and remind your audience that there’s a real risk of losing capital.
Rather than focusing on unrealistic or easy gains, encourage clients to invest their time in proper trading education. Building knowledge and skills is the best path toward becoming a confident and responsible trader.
Avoid
Encourage
In line with the values of the HFM brand, all marketing must be free of any misleading content.Statements should be balanced, in line with our brand and only reflect what is offered by HFM.
Misleading Content means any advertisement, communication, or promotional material that, through false statements, omissions, exaggerations, or unclear presentation, is likely to mislead or deceive the audience regarding the nature, characteristics, benefits, risks, or performance of a product or service.
Avoid
Use
Avoid copyright violations when selecting names for your domain, channel and social media profiles, and when using HFM-related terms and keywords.
As an HFM Partner, you agree that you will not:
When setting up your website domain, please avoid using the HFM brand name in your title. This helps prevent any confusion or the impression that your website belongs to the Company, and it also ensures we stay fully aligned with copyright rules.
Avoid
Use
When creating your social media profile, please don’t use the HFM brand name in your username or page title.
This helps protect our copyrights and avoids any confusion that your profile is an official company account.
Avoid
Use
HFM Partners must not engage in brand bidding. This is the use of the HFM brand name in such a way that it competes with the company’s own paid search efforts and could cause confusion for clients.
When using major ad networks (e.g. Facebook, Google), it is prohibited to use brand keywords such as HFM, HF Markets and all variations of our brand names when running your campaigns.
As one of our valued Partners, we kindly remind you to always follow the regulatory requirements and guidelines outlined below.
Your promotions should always be clear, fair, and never misleading.
To keep things transparent, please make sure all disclaimers and risk warnings are easy to read where needed.
Here are the approved Risk Warnings you can use:
Full Version
Risk Warning: Trading Leveraged Products such as Forex and Derivatives may not be suitable for all investors as they carry a high degree of risk to your capital. Please ensure that you fully understand the risks involved, taking into account your investment objectives and level of experience, before trading, and if necessary, seek independent advice. Please read the full Risk Disclosure.
Short Version
Risk Warning: Your capital is at risk.
Please remember, you should never provide financial advice, recommendations, or trading Signals or tips.
Any information you share must not be presented in any way that could be understood as personal investment guidance.
Avoid
Promote
Always refer only to reliable third-party Market Analysis, provide the source of information and add the disclaimer below:
Disclaimer: This marketing material is provided for information purposes only and should not be considered advice for trading financial instruments. Information containing an indication of past performance is not a guarantee of future performance. Users acknowledge that trading leveraged products is risky and they take sole responsibility for any investment of this nature.
This communication must not be reproduced or distributed without our prior written permission.
Everything you share about HFM should be clear, easy to understand, and honest. Accuracy is important, so please double-check that any facts or figures you include are correct. When in doubt, always refer to the information available on our official website.
Avoid
Use
When targeting clients, you should always mention only the products/services that are available to clients under HF Markets SV Ltd. Make sure your recipients are well informed:
All traffic must come from acceptable sources. HFM is committed to promoting its services only to users who have given their consent to receive targeted ads. All traffic is monitored and any artificially inflated engagement metrics and low-quality traffic will be tagged as fraudulent and invalid. Registration of duplicate users under the same Partner is considered a primary indicator of invalid traffic.
Partners shall not undertake any marketing or advertising activities or attract any traffic from any country in which HFM does not offer its services:*
HFM does not accept clients from the USA, Canada, Sudan, Syria, Iran, North Korea, UAE, EEA, UK, Afghanistan, Australia, Belgium, Bosnia and Herzegovina, British Indian Ocean Territory, Burma, Congo (Republic of), Cuba, Cyprus, Eritrea, Eswatini, Guinea, Haiti, Kosovo, Libya, Mauritius, Myanmar, Northern Mariana Islands, Puerto Rico, Saint Vincent and the Grenadines, Seychelles, Sierra Leone, South Sudan, Turkey, Turkish Republic of Northern Cyprus, Vanuatu, Yemen.
*The company reserves the right to change the restricted geographical regions (GEOs) at any time at its sole and absolute discretion.
Restrictions
Allowed sources
Your Partner Area has all the tools ready for you, including banners, landing pages, screenshots, and more. These marketing materials come in a variety of designs and languages to suit your audience.
If you’d like to use something different, just get in touch with us for approval before using it.
Posting banners is easier than you might think! Here’s a simple step-by-step guide to help you get started:
Step 1:
Log in to your account and go to Marketing Tools under the Partners section.
From there, you can browse and choose from all the approved marketing materials available.
Step 2:
Want to post on social media?
Go to Marketing Tools, select Online Marketing Material, then Social Media Banners.
Click your social media platform to share your chosen banner.
Make sure you’re logged in to the account you want to post from, and it will be automatically posted to your social media page.
Then click “Get Banner Code” to copy and paste it where you need.
You’ll find the HFM logo, along with other marketing materials, in your Partner Area.
We’ve designed our logo and its variations to be used in specific ways, thus, they shall never be altered.
To keep our branding consistent, please refer to the examples showing how to use it correctly and what to avoid.
HFM LOGO BLACK VERSION
HFM LOGO WHITE VERSION
HFM LOGO BLACK ONE COLOUR
HFM LOGO WHITE ONE COLOUR
When promoting HFM, please use the following colors:
HEX #FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
HEX #000000
RGB 0 0 0
CMYK 0 0 0 100
PANTONE BLACK C
HEX #CD0511
RGB 205 5 17
CMYK 0 100 100 10
PANTONE 485C
Roboto Flex
Roboto Flex Light
20 pt
Roboto Flex Regular
24 pt
Roboto Flex Medium
30 pt
Roboto Flex Bold
36 pt
HFM is one word.
Ensure that ‘H’, ‘F’ and ‘M’ are always capitalized.
Legal: HFM is a unified brand name of the HF Markets Group which encompasses global licensed entities. Please click here for more information about HF Markets Group.
Risk Warning: Trading leveraged products such as Forex and CFDs may not be suitable for all investors as they carry a high degree of risk to your capital. Please ensure that you fully understand the risks involved, taking into account your investments objectives and level of experience, before trading, and if necessary, seek independent advice.
Disclaimer: This material is provided as a general marketing communication for information purposes only. Nothing in this communication contains, or should be considered as containing, an investment advice or an investment recommendation or a solicitation for the purpose of buying or selling of any financial instrument. We make no representation and assume no liability as to the accuracy or completeness of any information provided and we shall not be held liable for any loss arising from any investment made based on the information provided in this communication. This communication must not be reproduced or further distributed without our prior written permission.
We’re always happy to hear from potential and existing Partners, so please don’t hesitate to get in touch to find out more about the award-winning HFM Partner Program.
Our team is here to support you every step of the way!
